Think and Grow Vegan

Personal trainer Glen John Jones’ book, Think and Grow Vegan, details his six-month transition to a vegan diet after spending the first 27 years of his life as a self-described avid meat-eater—a change he found both to be surprisingly smooth and hugely beneficial to his training. Brand Nu’s task was to create a new personal brand for Glen that reflected his new status as author, as well as superhuman trainer. To do so, we explored the overall public perception of veganism, and examined the recent rise of vegan food “celebrities”. 

Changing the look of the V-word book titles

Instead of creating just another "food personality" brand, we wanted to showcase an athlete competing at the highest international level and eating a plant-based diet—someone who lives and breathes what he believes in. The main elements of identity were informed by non-food-based categories such as lifestyle and fashion to broaden the brand’s appeal. The colour palette references both food ingredients in its organic tones and fashion brands for a darker, more sophisticated feel; while the typefaces across print and digital boast a subtle joke in their non-veganism: we used Ovo (meaning "egg" in Portuguese), and the main font is named Butcher. 

Our partnership

The great thing about working with an endurance athlete is their dedication to hitting their goal, no matter what obstacles you throw at them. 

"The book cover and my brand make me stand out in a very saturated market. I'm very happy."

Author of Think and Grow Vegan 
Glen John Jones

Brand Nu®
Branding & Creative Studio

Ready to get in touch?

Start a project here  
Give us a call
+44 (0)207  193 7572


Press enquiries

Siddeley House,
50 Canbury Park Rd

Maps ⟶
Online store
Book of Ideas
November Universe
Book of Branding
Amazon - Vol.1
Amazon - Vol.

Newsletter sign up
Stay in touch with our latest news and receive free ebook samples.

You are agreeing to receive email communications from Brand Nu. You can opt out at any time and we won't share your data with anyone else. 

©2020 Brand Nu® is a registered trademark of Brand Nu Limited. All content and works copyright protected. 

Made with ❤️ in London.

Sign up. Get FREE eBook

Join our mailing list and get free ebook sample download of the latest title, Book of Branding - simply enter your email below. Enjoy. Speak soon!

Enter your email address