Creativity for Sale Podcast - Episode S3 E4

"Be the river, not the rock" (Oliver Jeffers bonus episode)

Thu, 26 Jun 2025

A short bonus episode showcasing a few stand out moments from this weeks guest interview with Oliver Jeffers. Daring Forever. Podcast with Radim Malinicdaringcreativity.com |  desk@daringcreativity.comBooks by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookBook bundles  https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)



Show Notes Transcript

A short bonus episode showcasing a few stand out moments from this weeks guest interview with Oliver Jeffers. 

Daring Forever. Podcast with Radim Malinic

daringcreativity.com |  desk@daringcreativity.com

Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

[00:00:00] Radim: Hey, welcome to this bonus episode of Daring Creativity Podcast, where I revisit the interview published earlier in a week. There is so much value in these weekly conversations, and I'm so thankful to my guest for sharing their most vulnerable moments full of wisdom and knowledge.

[00:00:16] Radim: I. These bonus episodes are my chance to pick out a few standup moments and zoom in on them for extra value and meaning. And today I'm going to pick out a few of those from my conversation with Oliver Jeffers that launched just on Monday. And the first one is all about artistic stubbornness.

[00:00:36] Oliver Jeffers: There's other ways to go about getting whatever it is that you want to accomplish, accomplished. and I've thought about that, you know, the stubbornness in a lot of artists and they're sort of like the rocklike mentality of I will not move, I will not bend.

[00:00:48] Oliver Jeffers: I will stay here and say, and do my thing. And, you know, screw the word for not recognizing my genius. but if you look at a rock that's in the middle of a river, it will eventually get [00:01:00] eroded away, whereas the river will find the path through the sea. It'll find its own way. And so I've kind of taken up this mantra to myself of, be the river, not the rock.

[00:01:10] Radim: I really loved when Oliver mentioned his metaphor of rock and the river, because how many times did you find yourself to be the rock and not the river? this metaphor brilliantly captures one of the most crucial mindset shifts for any creative professional.

[00:01:28] Radim: When you think about it. Many artists fall into a trap of rigid thinking. They believe their vision. They believe their vision is perfect, and the world simply doesn't understand their genius. This leads to creative stagnation, sometimes frustration. And Oliver's river metaphor teaches adaptability without compromise because rivers maintain their essential nature, they float towards their destinations 

[00:01:52] Radim: Whilst navigating around obstacles, they don't fight immovable objects. They find creative solutions [00:02:00] for artists, this means maintaining their core creative vision whilst being flexible about methods, mediums, and pathways to success. The psychological insight here is profound because stubbornness often masks fear.

[00:02:14] Radim: Fear of change, fear of being wrong, fear of appearing weak. But a true strength lies in fluid persistence. And the persistence was one of the key words from this conversation when you're persistent and one gallery rejects you, you find another.

[00:02:29] Radim: When one medium doesn't work, you try another. When one story doesn't resonate, you tell it differently, and the river always reaches to sea. Not through force, but through intelligent persistence. Here's the second standout moment.

[00:02:45] Oliver Jeffers: But it's not, that's not how it works at all. It's you've gotta work harder or be better than everybody else. And so it is not really this idea of, we're all equal. Everybody deserves a chance. It just, the world simply doesn't operate like that. and I figured out very early on, though, around the time of my [00:03:00] last year, of our college, the greatest secret that, I think to being a creative is, or actually to being a person, is you only get out what you put in.

[00:03:08] Oliver Jeffers:  if you want something, nobody is going to do it for you. You have to do it yourself. 

[00:03:11] Radim: I love following Oliver's career, and I enjoy talking to him about how he started and what he did, because he mentioned the word, which I can't pronounce, which says Holy, I can't even pronounce it again. Ification. Where in the era of social media highlights and overnight success stories. We kinda have this fantasy, of how people achieve their things, but as an uncomfortable truth, because Oliver learned earlier on the lesson that became the foundation of a success across multiple creative disciplines, and that is that it isn't about work ethic.

[00:03:47] Radim: It's about taking radical responsibility for your creative life. His quote, challenges the victim mentality that creators often fall into. when they say the industry is fair, I don't have connections. I have [00:04:00] advantages that I don't, some people are from more privileged backgrounds, some people are, destined, because of their connections, but some of these things might be true, but also excuses them from preventing action.

[00:04:13] Radim: Oliver exemplifies in the principle of his origin story that instead of waiting for someone to discover his children's books, he researched the industry created a book prototype, printed a hundred copies, and systematically send them to publishers. He didn't wait for permission or perfect circumstances.

[00:04:30] Radim: He created his own opportunities. And reason why I love this mindset because it resonates with mine. If you ever heard my talks or potentially heard me talking about it on a podcast, I love the quote by Chris Cornell when Chris Cornell said that if he was the best musician in the world, be most into music and practice all the time, then the best band in the world will show up.

[00:04:55] Radim: And beg him to play for them, except that never happened, and that's why he [00:05:00] and his mates created sound garden. And it kinda makes me believe that what we do, we don't wait. For the best thing in the world to come up. So I was bored pitching for podcasts. So I started my own, I never waited for publishing contract.

[00:05:15] Radim: I started my own book publishing company. I didn't wanna wait for the best coffee company in the world, begged me to work for them. So I started my own coffee company and as you can tell from this mindset, that was one of the reasons why I wanted Oliver to be on the show to share this because it's a kindred spirit in 

[00:05:32] Radim: You can't blame anyone else for your failure. I believe there's so much information and so many opportunities that we can create that we are the one driving our own destiny.

[00:05:42] Radim: 

[00:05:43] Oliver Jeffers: no piece of art that I've ever made. To go back to an earlier question you were saying about, has actually ever turned out the way that I thought it would in my head before I put pen to paper or brush to canvas.

[00:05:54]  

[00:05:54] Oliver Jeffers: not a single thing. There's, you always have to react to what you say and some people can [00:06:00] very frustrated with that.

[00:06:05] Oliver Jeffers:  Use that as a conversation, which is that's not what I thought was gonna happen, but that is interesting. What happens if I do that some more? And then the work starts to take you in places that you're not in control completely. And I think there's something really fascinating that happens when you get into that conversation with the thing you're making, I 

[00:06:22] Radim: I believe this moment, addresses one of the biggest sources of creative paralysis, perfectionism, and the fear of deviations from our mental vision. How many times did you find yourself. I trying to nail something in the shape. No thinking this is what I'm making, this is what it should look like, this is what it should be, and it's not working.

[00:06:44] Radim: And all we are doing is finding the dead ends and dead ends overall and over again. And I feel Oliver just summed up. This really well because, it only happened once that he set out to do something and it turned out a certain way, and that [00:07:00] reveals that even highly successful artist never achieved exactly what they envision.

[00:07:05] Radim: And that's actually the point, not the failure. you actually, you end up somewhere just like the river. you find your sort of nooks corners and go and get to your destination because I enjoy hearing that. 'cause lots of us know his books. They seem perfect, but very little to, we expect that, they're not always where he's envisaged where to start, things change along the way.

[00:07:32] Radim: And for that very reason, I also asked him about. The nature of creative work and expression and what sort of things he was channeling for his childhood, for his thinking. And we got onto the topic of, how does it influence our perception of creativity? 

[00:07:50] Oliver Jeffers: do you like messy art or do you like neat art? And, they, you know, we were having this conversation and Esther and I both realized you know, I used to really like neat art, [00:08:00] but now I like messy art. And why is that? And is it because in my youth, sort of coming up through the twenties, I was craving, control and craving, the predictability.

[00:08:10] Oliver Jeffers: whereas now I have control and predictability to some degrees. I am missing chaos. and so that's why I'm resonating to that. But in, in my work itself, you do kind of become. not a slave, but you enter into a contract with your own ability. And so there's, I'm not interested too much in completely reinventing my style for the sake of it.

[00:08:33] Radim: I love this. the messy art versus neat art because we all go through stages and our taste change, our artistic styles change our, our expression changes. And in this instance, the observation reveals a profound psychological truth about creativity and human nature and how that extends far beyond our preferences.

[00:08:56] Radim: Oliver articulated something many people experience and rarely [00:09:00] examine. We often drawn, we've often drawn to what we lack in our lives. The quote demonstrates remarkable self-awareness about how life circumstances influence a static preferences. if you listen to the conversation, he also talks about the fact that.

[00:09:17] Radim: He was looking for peace and some space because he was one of four boys in a busy family. And that's what influenced his books by creating books that are more about loneliness. And that's why I wanted to find out from the conversation it's, if there's a link behind between all of this, because now as an established.

[00:09:38] Radim: artists, we've established success. He's got family stability, predictable routines. He finds himself drawn now to messier and more chaotic art because life gets a little bit less chaotic when you get a bit older, and that sometimes can be seen as. A benefit because you can't sustain that sort of teenage chaos [00:10:00] or the 20-year-old chaos in having from personal experience.

[00:10:04] Radim: It's nice getting older because there's more silence, there's more peace. But I think that chaos that we crave can be found through creative expression through someone else's art for inspiration. 

[00:10:17] Radim: to summarize this, the deeper wisdom here is about honest self-examination. Instead of trying to create what we think we should like or what's currently popular, it's about understanding what genuinely resonates with us right now in our current stages of life and why this leads to more authentic creative expression and explains why artists, designers, creatives work.

[00:10:40] Radim: why the work naturally evolves over time. We are not just changing for change's sake by responding to our evolving psychological landscape. Thank you for joining me on this bonus episode, and I'll see you next week.








Radim Malinic

If you have a question or just want to say hello, drop me a line here.

If you have read a book of mine and have a question, or if you just need advice about work or an industry-related query, get in touch and let me see if I can help you. You can also find me on Instagram and LinkedIn. Contact +44 (0)207 193 7572 or inbox@radimmalinic.co.uk

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