Brand strategy lessons from Disney's customer-centric thinking - Ezequiel Abramzon
Mon, 07 Apr 2025
"The creative industry has something wrong - we speed up the strategy part to go fast to the creative part to justify the decisions we make later." - Ezequiel AbramzonIn this episode, Ezequiel Abramson shares his remarkable journey from an art student in Argentina to becoming a senior executive at Disney and eventually a strategic brand consultant. He discusses his early passion for drawing and graphic design, his 22-year career at Disney where he led digital transformation initiatives, and his experience with burnout that led to a career reset during the pandemic. Now based in Mad
"The creative industry has something wrong - we speed up the strategy part to go fast to the creative part to justify the decisions we make later." - Ezequiel Abramzon
In this episode, Ezequiel Abramson shares his remarkable journey from an art student in Argentina to becoming a senior executive at Disney and eventually a strategic brand consultant.
He discusses his early passion for drawing and graphic design, his 22-year career at Disney where he led digital transformation initiatives, and his experience with burnout that led to a career reset during the pandemic.
Now based in Madrid, Ezequiel explains his methodical four-month brand strategy process that helps entrepreneurs build lasting businesses by shifting from product-centric to customer-centric thinking.
Key takeaways:
- Ezequiel's artistic foundation began with learning patience through formal art classes in Argentina, which continues to influence his work today.
- During his 22 years at Disney, Ezequiel evolved from a graphic designer to a digital business leader, pioneering many firsts for the company in Latin America.
- Long-term strategic thinking was embedded into Ezequiel's approach at Disney, where executives had to present 5-10 year plans annually.
- After experiencing burnout, Ezequiel made the difficult decision to leave his executive career and reset his professional identity during the pandemic.
- Ezequiel identified that many startups and entrepreneurs lack proper strategic thinking, rushing to execution without adequate foundation.
- His consulting approach takes 4 months of weekly strategic sessions before execution, helping companies build sustainable brands and business practices.
- The most significant shift Ezequiel helps clients make is moving from product-centric to customer-centric thinking, which he calls developing a "brand mindset."
Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business
Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Signed books https://novemberuniverse.co.uk
Lux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)
