Creativity for Sale Podcast - Episode S3 E8

"Creative must win" (Tim Thompson bonus episode)

Thu, 10 Jul 2025

A short bonus episode showcasing a few stand out moments from this weeks guest interview with Tim Thompson.Daring Forever. Podcast with Radim Malinicdaringcreativity.com |  desk@daringcreativity.comBooks by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookBook bundles  https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)



Show Notes Transcript

A short bonus episode showcasing a few stand out moments from this weeks guest interview with Tim Thompson.

Daring Forever. Podcast with Radim Malinic

daringcreativity.com |  desk@daringcreativity.com

Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

[00:00:02] Hey, welcome to this bonus episode of the Daring Creativity Podcast. This is where I revisit the interview published earlier in the week. 'cause it's my opportunity to find a few standout moments and zoom in on them for extra value and meaning. 

[00:00:17] today I look back at my conversation with Tim Thompson. that has landed in so many different ways because I cherish my time talking to Tim about his life, about his experiences, about his ways of working with the industry and his way of seeing where we are gonna go next.

[00:00:36] I picked out a few moments and I would like to share them with you now,

[00:00:41] and the first quote is.

[00:00:44] Tim Thompson: if you believe in talent and all you are basing your career on is your raw talent, then AI is a very much a scary thing. And you should be afraid because that skill that you have that you're really talented at is a skill that can be [00:01:00] replaced and will be. If it wasn't for ai, it'd just be a nu a younger generation with a faster filter that will take care of it for you.

[00:01:08] Tim Thompson: If you're have a career based in creativity, then there's no reason to be afraid because your creative mind will always come up with something. And that ability, that's what the creative mind is doing. You just have to enter that space for the muse to show up. You have to know what that's like and you have to use that space to find the future.

[00:01:30] Tim Thompson: I. Project that future and then achieve it. So there's nothing scary about a technological advancement with a creative mind. 'cause a creative mind is the one that's actually asking the bigger questions of what to do with it. 

[00:01:41] So this quote cuts to the heart of the AI anxiety that is plaguing our creative industry today. Have a think. What did you do and how did you think where the first mention of generative AI actually came out? [00:02:00] Were you scared or were you thinking, that's okay. I'll be all right. Because Tim's insight reveals a fundamental misunderstanding many creatives have about their own value proposition.

[00:02:12] How many even think about value proposition? He's essentially arguing that if your career is built on executing tasks, even very skillfully. You are vulnerable not just to ai but to market forces that have always existed. The deeper wisdom here is about future proofing creative careers through mindset shift 

[00:02:33] Di distinguishes between being a skilled executor versus being a visionary creator. Talent is replicable. Creativity is generative, and this perspective transform AI from an existential threat into a tool that can enhance truly creative work. Some people swear by it, some people avoid it. some people put fingers in their ears and close their eyes.

[00:02:57] AI is hate to stay, and [00:03:00] he's got a point. Back in the day, no one was ever immune to change. We crave change. We want change, but we are scared when it comes to us. We tell our clients about change, but when it comes to us, oh, maybe, maybe in the future.

[00:03:20] Here's a second quote.

[00:03:21] I would like to share So the best way to do that is to put a lot of parameters on that project and basically work against the creative person is what it turns out to be or what it feels like at, if I learned that creative must win, you know, some of it is because of the genius of Kyle Cooper. Like, he wasn't gonna let you win anyway.

[00:03:44] Tim Thompson: You, he was going to win no matter what creative was going to win. So I had to actually start changing my thinking of what it meant to come alongside a creative person, finance the project that they're looking for, and get it delivered still on time and on [00:04:00] budget, but working alongside them. So that shift of creative must win game changer for me.

[00:04:06] Tim Thompson: And it allowed me to be the creative person that I have inside that needs to come out, and have a very different talent for it.  

[00:04:15] I absolutely adored the opportunity to talk to Tim about his work on title sequence for the movie Seven. If you've seen the movie, in a similar age to mine, which I was I think maybe older teenager. It was mind blowing. It was incredible. So to learn more about a title sequence and how they did it it was fascinating.

[00:04:36] And Tim said, creative must win. We see this from his side being in creative management of how the producer artist dynamics must have worked. at that time because 

[00:04:51] I enjoyed the way of reframing the entire relationship is something that we can. Hopefully learn [00:05:00] from, and how many people do we know that see the same production sort of system from the same perspective because everyone's got their little politics and anxieties and insecurities, how they slot into the creative process.

[00:05:15] But building cultures where innovation thrives, where everyone feels safe and everyone feels accounted for and be in space to. Through their best work is often rare, so creative must win. I think it's a great reminder that we're in this together and we trying to do the best work possible.

[00:05:42] Here's the next word,

[00:05:44] Tim Thompson: the muse that has to show up in the creative process is, comes from an aha moment.

[00:05:50] Tim Thompson: It's like a moment of revelation and it's not there. You're often just. Doing something, Matisse, process was literally start drawing until the muse showed up, [00:06:00] right? So you're basically just looking for the muse, but the, when the muse shows up, you actually now know what the purpose is of the creative thing you're doing, and then the pieces fall in and you get these major spikes in the output.

[00:06:13] Tim Thompson: But that muse and that creative moment, that aha moment, actually lives in the same part of your brain as fight and flight. So what I've started to realize is that the creative entrepreneur actually has a different challenge than just, you know, a, like I say, a business process because the fight and flight mechanism, the reptile brain is actually at the core of your brainstem, and it hijacks the rest of it.

[00:06:36] Tim Thompson: So it hijacks the analytical brains, the higher brains, in order to kind of be there and inspire by that. And I feel like creative people are kind of, are asking for permission. can you guard my back while I enter fight and flight stage? Into this very edgy, very, can you keep peace while I'm fighting this battle? 

[00:06:57] So if I wanted to [00:07:00] sound clever, I would say the neurological framework for understanding creative vulnerability lies in emotional intensity. Tim connects the mystical concept of the muse with concrete brain science that helps demystify why creative work can feel simultaneously exhilarating and terrifying.

[00:07:21] The fight or flight connection explains why creative professionals often experience anxiety, procrastination, and emotional volatility around their work. And if you listen to both episodes last week with Liz Mosey, she called it The Dark Night of the Soul, things don't always work. There is no such thing as and or problems, but the um.

[00:07:47] The source of creativity comes from a similar place. So feeling anxiety or emotional volatility is not a weakness of drama. It's just a brain survival mechanism that's [00:08:00] being triggered to the same neural pathways that generate breakthrough insights. So understanding has a practical implications for creative support networks 

[00:08:10] If the creative mind must enter a similar state of fight or flight to access breakthrough thinking, then creative professionals need environments and relationships that provide safety and support during these vulnerable moments. And this goes back to creative must win. And as Tim said, as a producer, he is clearly guiding creative's backs.

[00:08:33] So we need people like him, don't we?

[00:08:35] The next quote is this one.

[00:08:40] Tim Thompson: I kind of was burned out. It was hard work. We worked hundreds, a hundred hours, weeks easily. And I had to find a different purpose, a different way to kind of understand what I was contributing. I didn't necessarily like the person I was becoming, I felt like I could even be a little manipulative of the time.

[00:08:57] Tim Thompson: And I wanted to re-anchor who I was and [00:09:00] what my purpose was. so to go find a new foundation and to serve people in a very different way seemed like the perfect match and, was encouraged a lot by the people around me to go do that. 

[00:09:13] I enjoyed brutal honesty when I heard that Tim didn't like the person he was becoming because He found that fork in the road and took the right turn to get out of his sort of success driven ego career path because I had heaps of sympathy with what he was saying because when you learn about someone doing a hundred hour weeks, you know they're not gonna be in a very good place.

[00:09:46] Having done a hundred hour weeks in the past, myself. it's easy to break yourself. And Tim's recognition that this was changing him into someone he didn't want to [00:10:00] be demonstrated. His remarkable emotional intelligence and long-term thinking. We talked about the fact that if he didn't go on a path for fixing that situation, he would be divorced with two sons, whereas he's still happily married with five sons.

[00:10:15] It's potentially an important reminder of what comes first, where the priorities lie. 'cause there's always gonna be more creative work to do. There's gonna be more projects, more accolades, more awards, more hours to spend on anything. But when everything's said and done, what matters most. It's a simple question.

[00:10:38] And the last quote we'll wrap up with is this one.

[00:10:43] Tim Thompson: I don't think most people don't have careers that are 30 and 40 years. They have good 10 year careers or 20 year careers. But, there's a lot of people I got started with and I don't have any idea where they are now.

[00:10:54] Tim Thompson: They have all faded away. and there's a few of us that have been around as long as me and it's kind of fun. We [00:11:00] feel like there's an old guard to it. So I also do feel like there's a responsibility if you can survive 30 years in this industry, you have a responsibility to pay it back, and give that experience to the younger generation. 

[00:11:13] Other people ness might be Tim's most important conceptual contribution to creative career thinking. This term captures the fundamental shift from self-focused to community focused thinking that enables us long-term creative sustainability. When Tim told me that he's rooting for the industry, you may have heard my answer saying.

[00:11:36] You don't need to tell us. We see you. You are there, you are the supporting network. And you, you glue in this all together because behind the scenes behind some of the most amazing work I. There's heaps of people, there's groups of people holding this together, and Tim's approach to helping studios of all sizes, creatives, he doesn't view anyone as [00:12:00] competition.

[00:12:00] In his mind, it actually tries to bring everyone together. so he can advocate for approach where success come through lifting others. 

[00:12:08] His approach suggests that the most successful creative careers become platforms for developing others.

[00:12:14] 

[00:12:15] if there's one thing I hope you can take from this conversation is the lookout for the others. How do you connect? How do you communicate? How do you lift others up? And what is your positive impact on the industry? Because.

[00:12:28] Creative must win, and we can always create the optimal conditions for creativity ourselves.

[00:12:35] Thank you for joining me on this bonus episode, and I'll see you next week.








Radim Malinic

If you have a question or just want to say hello, drop me a line here.

If you have read a book of mine and have a question, or if you just need advice about work or an industry-related query, get in touch and let me see if I can help you. You can also find me on Instagram and LinkedIn. Contact +44 (0)207 193 7572 or inbox@radimmalinic.co.uk

Enter your full name
Enter your email

 
Pop your email in the form above and get an instant access to book sample downloads that will brighten up your day and creative book collection. Check your inbox right after. 


 

©2026 Radim Malinic. All rights reserved. Made with ❤️ in London by Brand Nu Studio.

Grow your creative library. Download books today - for free. 

Pop your email in the form and get an instant access to book sample downloads for your creative book collection. 

In addition to free sample books, you will get a weekly Wednesday email newsletter on topics of Creativity For Sale and Mindful Creative, full of resources for inspiring creative and business life.  All directly in your inbox. Always free. 
Enter your full name

Enter your email


  CLICK TO CLOSE
 

X

  Download free book samples

 
 

Welcome offer bundle discount

Hey, thanks for stopping by. If any of my books are of interest, you can get 15% off off my back catalogue at November Universe store. Have a look
15% OFF BOOK BUNDLES
OK