Creativity for Sale Podcast - Episode S4 E35

Dare to let fear ride, but never drive - Yasmine Patpatia

Thu, 29 Oct 2026

In this episode I talk to Yasmine Patpatia, a London-based creative coach who helps women build businesses and creative careers that last without burning out.



Show Notes Transcript

In this episode I talk to Yasmine Patpatia, a London-based creative coach who helps women build businesses and creative careers that last without burning out. ~ She grew up the youngest of five in an entrepreneurial family, and spent much of her childhood alone in the garden inventing worlds. As a teenager, an art teacher held up her chaotic, faceless self-portrait to the class and called it what art should be. That was the first time she felt validated for seeing things differently.

Yasmine studied psychology and philosophy instead of art, then took a one-way flight to Asia at 21. She worked as a writer, ran events and built a handmade fashion label with the help of a mentor she simply walked up to and asked. When her father became ill she came home, and her experience became the basis for her coaching. We talk about how death, fear and anxiety each play a different role in her life. We also get into her Work, Rest, Refuel model, ADHD and the myth of procrastination, the “golden window” of intense focus, and why a more cyclical, feminine way of working could be the key to building a business that lasts.

Key takeaways

  • Creativity is in everything: it’s how you think, solve problems and deal with the world around you, not just what you make.
  • Mortality can be fuel: knowing our time is finite can make you wake up grateful and impatient to live, rather than frozen by fear.
  • Give fear a seat, not the wheel: fear shows you you’re pushing your limits. Sometimes it’s also a real signal worth listening to.
  • Action is an antidote to anxiety: you can’t remove anxiety completely, but gratitude and collecting evidence through action both turn it down.
  • Rest isn’t the same as refuelling: passive rest like scrolling doesn’t restore you. Doing something on purpose, like galleries, sketching or play, gives energy back.
  • Watch for micro burnout: if your weekends are only for recovering, something in how you work needs to change.
  • ADHD isn’t procrastination: it’s often task switching between many valid ideas. Find your golden window of intense energy and accept when it stops.
  • Understand the guilt cycle: guilt keeps moving from work to family to partner. Seeing that pattern is what lets you stop overworking.
  • Work cyclically: shorter, intense bursts and an awareness of how your energy changes across the month beat the 9-to-5 hustle model.
  • Ask boldly: a little audacity, plus a willingness to be told hard truths, can open the door to a mentor who changes everything.

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