Creativity for Sale Podcast - Episode S2 E12

Five minute magic pt. 39 - Creativity vs time in the world that's always on(line)

Thu, 14 Nov 2024

Welcome to five-minute magic from Mindful Creative Podcast. A short bonus episode, sharing tips and insights from the book's pages of the same title.  Every week I'll share one or two ideas that can give you an actionable takeaway for your creative process or work/business, or just the food for thought for the weekend ahead. These bonus episodes share content from the audio book, and you can find the link to the full version in the show notes.Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business Paperback and Kindle > https:/



Show Notes Transcript

Welcome to five-minute magic from Mindful Creative Podcast. A short bonus episode, sharing tips and insights from the book's pages of the same title. 
 
Every week I'll share one or two ideas that can give you an actionable takeaway for your creative process or work/business, or just the food for thought for the weekend ahead. 

These bonus episodes share content from the audio book, and you can find the link to the full version in the show notes.


Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business

Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Signed books https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)

November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

[00:00:00] Welcome to five minute magic from the mindful creative podcast. A short bonus episode, share and tips and insights from the pages of the book of the same title. Every week I'll be sharing one or two ideas that can give you an actionable takeaway for your creative process, your work, your business. Or just food for thought for the weekend ahead. These episodes share content from the audio book, and you can find the link to the full version in the show notes below. 

Radim: In today's episode, we'll explore the precious nature of creative time. A creative will long for unlimited time to pursue every idea to the fullest. And then, life shows up. All of a sudden, our marathon daily shifts turn into a few short sprints, yet the daily workload never ceases. Doesn't shrink. And since we're talking about time, we also examined double-edged sword of our always online world.

That world comes with unlimited inspiration and networking possibilities versus the pressure of constantly creating [00:01:00] content and managing our social media presence. So let's get stuck in.

Creativity and time. Yet it's our creative time that must be cherished at all times. As our lives develop, and particularly when serious relationships and parenthood come along, we often have to work in the gaps, carving out small nooks of time here and there.

But however long we get, It rarely feels like enough. It's a finite resource that holds infinite options. The more options we wish to explore, the more time we wish we had, the more we become involved in creative acts, the more we explore and peel off the layers of possibilities, the more joy and satisfaction we get.

It's possibly the only human activity immune to the law of diminishing returns. Let me know if you ever come across someone who claims to have too much fun being creative. and wishes they could do [00:02:00] less. So many gratifying life activities stop being fun if we repeat them over and over. Eating, drinking, even sex could lose its potency if you did it three times a day, every day.

However, I'd happily bet my kid's inheritance that creativity, despite its multifaceted and turbulent nature, will always yield a return on your time and energy if explored with eternal intrigue and curiosity. Every creative person longs for one thing, and one thing only. The time and space to get lost in their craft.

I've never met or spoken to anyone who has longed for less time creating, and more time to focus on sending out invoices, chasing payments, and working out how to attract new clients. Let alone little things like parenting, sleeping, eating, drinking, washing. Doing the food shopping, keeping up with the laundry, [00:03:00] etc.

Often then, it's not a question of lacking the tools or options, it's more a lack of time, space, or even motivation. Living in the world that's always on line. The world used to be more prescriptive about what career you could or should be expected to embark on, and stay in until retirement. But not anymore.

Since the millennium and the progress we've made in its first two decades, anyone can pretty much do anything they like and forge a viable commercial career for themselves. The creative career, Tombola, is filled with almost every conceivable creative journey, if you're up for taking it. However, this newfound freedom to invent our careers comes with an even bigger supply of auxiliary activities that have become vital to our success.

More [00:04:00] than that, they're things we have to do to ensure the basic viability of our business. Creatives these days can rarely afford to be reclusive or enigmatic. Social media has kicked down the door of our hideout. and demanded to know what we're doing and how we're doing it. As well as artists, we may now feel pressured to be our own salesperson, manager, booking agent, accountant, PR executive, social media manager, photographer, videographer, and the rest.

But like most of the conundrums we've discussed so far, this situation can frighten or free you. And once again, it's always okay to ask for help. Sure, there are still people who try to jealously gatekeep knowledge, but there are also plenty of kind souls out there, willing to share their experiences of establishing and maintaining a creative career.

Furthermore, there are [00:05:00] plenty of creatives out there just like you. who are available to help you buy back your time, taking care of what, to you, are peripheral tasks, and helping you free your schedule and your mind. There are certain pros and definite cons to a world that is always on line, and the creative process benefits and suffers from them both to the degree that we allow it.

For a start, we've never been exposed to so much inspiration before. If the internet, and social media in particular, has kicked down the door, it has also opened the windows and let the sunlight in. With a healthy mindset, one that doesn't see everyone else in your field as a potential threat and or far better than you'll ever be, you can find endless inspiration from all over the world.

Art, films or music that might have taken years to find and cost hundreds to procure is likely now available to [00:06:00] consume for free, or at least for a subscription. We gain access, the process is demystified. Likewise, we may no longer know our next door neighbours, but we can find our peers and potential networking opportunities without leaving the comfort of our sofa.

We have the potential to engage and build an audience far more easily than we would have done 25 years ago. And crowded though it is, the internet is also theoretically unbounded. There is always space for you to carve your niche and build your presence. Yet, as we know all too well by now, the online world has its downsides.

downsides that are becoming ever more apparent as it becomes an inescapable part of daily life. Some of these we've already looked at. Deceptive appearances, the compulsion to compare, and the desperate desire for an undefined more. More followers, more likes. [00:07:00] There are others that can also affect our creative confidence.

The light that comes in through the windows can soon become blinding. For a start, we may feel the need to keep up by constantly posting content, all of which takes time and effort to create and upload, especially if it's something like a reel to be posted across multiple platforms. To say nothing of the time lost to aimless scrolling, getting distracted by suggested posts, or the sudden urge to check what so and so is up to in their Instagram stories, social media can play on our potential to develop FOMO, fear of missing out.

to a worrying degree. Of course, any creative endeavor shared online will attract opinions, from the valid to the vile. No one likes a stranger with a bunch of numbers after their name and a clip art profile picture telling them that their work is worthless. But it's part [00:08:00] of resilience training to either not read the comments, or at least not become emotionally entangled in them.

Don't feed the trolls. Don't make the idiots happy. Easy access and demystification. have also led to the loss of romance and, obviously, mystery around the creative process. This can lead to issues, both in and of itself. And because you can so easily catapult to the other extreme, overexposure, people either get tired of seeing you posting all the time, or algorithms presenting your posts, or they become desensitized to your message.

They scroll past, or even worse, click unfollow. 






Radim Malinic

If you have a question or just want to say hello, drop me a line here.

If you have read a book of mine and have a question, or if you just need advice about work or an industry-related query, get in touch and let me see if I can help you. You can also find me on Instagram and Twitter. Contact +44 (0)207 193 7572 or inbox@radimmalinic.co.uk

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