"I would rather sometimes take a gamble on something that feels really different. If I can see a spark in it and I can see how we can get it to a commercial stage." Nicki Field 

"Being represented is not for everybody. For a lot of artists, it doesn't work. If you're switched on business wise, and you're happy with the way you market yourself, you probably don't need an agent." Chris Page ~

This podcast features a conversation with Chris Page and Nicki Field from Jelly London, an illustration and animation agency. They discuss the evolving landscape of the creative industry, focusing on illustration and representation. 

The conversation covers topics such as adapting to industry changes, building trust between agents and artists, the impact of technology including AI, and advice for emerging illustrators.

Key Takeaways:

• Adaptability is crucial: The industry has changed significantly over the years, and both agencies and artists need to be flexible and willing to evolve.
• Trust is fundamental: The relationship between an agent and an artist must be built on trust and mutual understanding.
• Uniqueness is valuable: In a saturated market, having a unique style or voice can help artists stand out.
• AI is impacting the industry: While AI presents challenges, it's not replacing human creativity. However, artists and agencies need to be aware of its implications.
• Networking is important: Building relationships and connections within the industry can lead to opportunities.
• Commercial awareness matters: Artists need to think of themselves as businesses and develop marketing skills.
• Representation isn't for everyone: Some artists may thrive without an agent if they have strong business acumen.
• Global opportunities: The market has become more global, opening up new possibilities for artists and agencies.
• Persistence pays off: Success often comes from continuous effort and putting oneself out there.
• Human element remains crucial: Despite technological advancements, the human aspect of creativity and relationships in the industry remains invaluable.

Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business

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